Rebranding the University of Montana
Lately, when fall rolls around, Betters also sees his Griz disappearing deeper into the dark clouds circling Washington-Grizzly Stadium. He’s seen, like the rest of us, UM and its football team connected to a highly publicized spate of sexual assaults, physical attacks and bad behavior. He’s seen the damning federal investigations, the no-holds-barred book, the often-criticized leadership and, least importantly but not insignificantly, the losses mount on the gridiron. He’s seen enrollment drop to critical levels, upheaval in the administration and the reputation of his university dragged through the mud.